Yellow Pages? Forget about it...
It's about 6 pm for the print yellow page companies and they go to bed at 9. The companies that have been producing the directories know it all too well and have issued dire predictions of their own. They are all pushing hard in the online space hoping to recoup some of the dollars they are poised to lose on the print side. More people everyday are starting to go online to look for information about businesses, services, products, you name...not stuff that they buy online but information about their local merchants.
"report released in July by researcher Borrell Associates, which predicts the print Yellow Pages industry will collectively lose $5 billion in revenue by 2013. "
Here's a story from today. Nice anecdote from BtoB Magazine about a company that stumbled into online advertising and realized that local internet ads can drive more qualified traffic at a lower cost.
posted by Brian James at
11:30 AM
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