AdSense or NoSense?

So I recently set up this blog to write about the daily goings on at an SEM company like the one I work for.  Online advertising is growing and local online advertising feels like the right place to be as well. Sounds simple enough, I'm not the only one out there doing it to be sure.


But now every time that I log into the Blogger site I see this AdSense offer/option, and I wonder does it make sense? I have to ask myself whether or not I would want to have ads running on my site, when my work involves advertising for small businesses on sites such as these. I definitely want other people to use it.

Not much of a dilemma I know, but in all seriousness should I be advertising for the competition on a blog site that is supposed to generate more awareness for BridgeWorks?

Yeah I know you can screen out ads that you don't want-for specific sites or general categories, but then where does that leave the end user? Does anyone want to see ads for non-relevant content? If you're like me, you're done with the classmates.com ads and No, I don't need to refinance my mortgage with a jiggling dancing girl. What the CTR for those folks?

So I guess I’ve come to the conclusion at the end of this post that like any marketer worth his salt I have to test it out. I’m going to turn on the ads and measure the results. At the end of the day you have to run the ads, analyze the data and then make educated decisions and not rely only on gut reactions.